“Mad King” is a colorful homage to the Bantu people,
a family of over 400 ethnic groups in Africa and their symbols.
The symbols were an ancient writing system created by Sangomas
or medicine men and women to communicate between tribes.
The symbols chosen on the shoe reflect wisdom,
unity, greatness and the future.
WESHHH was founded by artists, Alassane Sy, Ahmad Cissé and Hamedo “Don” Cissé.
The Brooklyn based art collective creates unique fashion projects that are inspired by African cinemas,
and elite Senegelese cinematographers like Ousmane Sembéne and Djibril Diop Mambéty.
For their latest project, WESHHH teamed up with Mimi Plange to collaborate on three stories celebrating identity,
self love and Plange's latest collaboration with Nike Basketball and LeBron James,
the LeBron XVIII Low x Mimi Plange,“Mad King.”
The images were captured between 4-6pm, and directed by Alassane Sy,
using a Pentax K1000 film camera with Kodak Portra 400 expired rolls of film.
Photographer & Creative Director: Alassane Sy @assane_gaaye
Models: Ahmad Cissé & Nneoma Angel
Styling: Hamedo “Don” Cissé
MUA: Ngozi
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